- © 2005 by American Society of Clinical Oncology
Cancer Patients’ Perception of the Quality of Communication Before and After the Implementation of a Communication Strategy in a Regional Cancer Center in India
- From the Palliative Care Unit; Department of Anesthesiology and Gynecologic Oncology, A.H. Regional Cancer Centre, Cuttack, India; and the Department of Palliative Care and Rehabilitation Medicine, M.D. Anderson Cancer Center, Houston, TX
- Address reprint requests to Eduardo Bruera, MD, Department of Palliative Care and Rehabilitation Medicine, The University of Texas M.D. Anderson Cancer Center (Unit 8), 1515 Holcombe Blvd, Houston, TX 77030, e-mail: ebruera{at}mdanderson.org
Abstract
Purpose Physician communication is one of the areas that cancer patients have expressed their lowest level of satisfaction. Very few studies have used patient-based outcomes in the Developing world.
Methods We conducted a survey of 400 consecutive patients attending our outpatient clinic (Step I). Survey results were used to make changes in the physical layout of the setting to increase privacy and to educate staff regarding practical techniques on communication (Step II). A second group of 400 patients were interviewed immediately after the implementation of the new communication strategy (Step III).
Results Comparing Step I (n = 400) and Step III (n = 400) we observed a favorable response (“yes” v “no”) with regard to overall satisfaction with communication in 52 patients (13%) versus 132 patients (33%; P = .0001), privacy in 21 patients (5%) versus 279 patients (70%; P = < .001), no interruptions in 170 patients (42%) versus 330 patients (82%; P = < .001), clear language in 57 patients (14%) versus 227 patients (57%; P = < .001), sufficient time in 88 patients (22%) versus 168 patients (42%; P = < .001), doubts cleared by the doctor in 105 patients (26%) versus 225 patients (56%; P = < .001). Patients older than 65 years and manual laborers were significantly more satisfied compared with younger patients and those patients with nonmanual occupations, during both Steps I and III.
Conclusion We conclude that cancer patients in Developing countries have many unmet needs regarding communication and that simple changes in the organization of clinics and oncologist education can result in major improvements in satisfaction with the quality of communication.
INTRODUCTION
Clinical audit is the process used to improve the overall quality of health care for patients. It involves the systematic and critical analysis of the quality of the procedures used for diagnosis and treatment, the use of resources, the resulting outcome, and the quality of life of the patients.1 Clinical audit provides a tool for the evaluation of the efficiency and effectiveness of total care. It also helps to set standards of care and guidelines for “best practice.”2 There are a number of areas of clinical practice that can be subjected to audit, but one area that is seldom audited is the quality of communication with patients about their understanding of disease status, treatment options, as well as the prognosis, and the style of communication by the physician.
In Developing countries, communication has been studied less but is probably more difficult compared with Developed countries because of the lack of medical training, inappropriate staffing and layout of medical facilities, and the increased emphasis on paternalism by physicians when communicating with patients and their families.3,4
Common problems of communication include simple errors like faults in common courtesy or failure to listen and to acknowledge patients’ needs.5 Many clinicians feel uncomfortable communicating sensitive news to cancer patients because of a lack of basic skills in nonverbal communication. Good training for physicians in verbal and nonverbal communication skills facilitates patient compliance and overall satisfaction.
In Developed countries, physicians have a trend to underestimate the willingness of patients to be informed and make decisions regarding their care.6-9
Most communication research and clinical tools have been Developed and implemented in the Developed world. However, similar work has not been reproduced in the Developing world. The existing tools and the audit systems utilized by Western countries are frequently unsuitable for the population in the Developing countries due to high levels of illiteracy and different realities of health care systems and expectations. As palliative care programs emerge in these regions, appropriate audit studies are needed to guide improvements in practice.8 We undertook a study, which involved a clinical audit of cancer patients’ perceptions of physicians’ communication, and measured the outcomes before and after implementation of a communication strategy in a regional cancer center (RCC) in Cuttack, India.
METHODS
The palliative care group of the RCC decided to conduct a survey of patients’ perceptions of the quality of communication, based on the anecdotal evidence of patients’ complaints about the poor standard of information shared during the interview process in the hospital. The team reviewed previous audits on similar subjects done in the Developed world. The process of audit was done in three steps: Step I, assessment of perception of communication; Step II, analysis of the data and adaptation of communication strategy; Step III, reassessment of perception of communication 12 weeks after the new strategy was adopted. The ethics committee of the RCC approved the protocol. All patients gave written consent to participate in the study.
Step I
After the consultation with the primary physician was completed, one of our trained nurses approached the patient and the family members and provided information about the study. Assurance was also given about the absolute confidentiality of the participant. After obtaining informed consent, patients were given a one-page questionnaire containing eight questions prompting “yes or no” answers (Table 1). Patients and families were asked to complete the questions before leaving the clinic. The nurse was available to clarify any ambiguity in the questions. The patients’ answers were not shared with the physicians or nurses at the center. A total of 400 patients who agreed to participate were enrolled in the Step I study from September 2003 to December 2003.
Step II
The results of the Step I study were analyzed and presented to all of the physicians of the RCC during the next five Tumor Board meetings. After carefully reviewing the data, a consensus agreement was reached to establish a communication strategy, which included the following factors.
First, physical changes to the area of consultation would be adopted to ensure privacy during the consultation. The consultation area that allowed the physicians to see a number of patients in an open hall setting would be changed to individual spaces by setting up curtains, to ensure some privacy to the patient and their families at the time of consultation. The waiting patients would be placed away from the consultation area to maintain privacy.
Second, when the consultation was in progress, the staff would be instructed not to interrupt the physician, except in case of an emergency. Telephone calls were to be answered by other staff. A “Please do not disturb” sign would be placed on the curtain.
Third, physicians would offer patients the opportunity to ask questions about the previous knowledge of their disease, its current status, and the treatment plan. All physicians agreed to follow this strictly.
Fourth, for better communication, it was decided that physicians would avoid any ambiguity or medical terms during all consultations. As much as possible, the language adopted would be simple and nonmedical. At the end of the session, the physician would offer patients and their families the opportunity to clarify their understanding of the content of the discussion.
Fifth, the physicians were instructed to allow sufficient time for the interview process. If the physician had insufficient time because of a heavy clinical load, a follow-up appointment would be made to complete the interview process.
Six, it was also decided that a reorientation/training program on communication skills for all the physicians would be held. Copies of review articles on this topic were distributed among all physicians. A specific slot was reserved in the weekly seminar for the discussion of topics on communication issues, information sharing, and breaking bad news. The postgraduate seminar also decided to hold a role-play session on communication skills in February 2004. All physicians were asked to actively participate in the weekly seminars on communication skills. In addition, they were advised to attend scientific meetings, which included workshops on communication issues of cancer patients.
Seven, all doctors were encouraged to discuss any disagreements with the new policy change.
Eight, the new strategy went into effect starting March 1, 2004.
Step III
After the strategy was introduced, the same number of patients was recruited for a Step III study. The procedure and the enrollment rules were the same as employed in Step I. Of 400 patients enrolled onto the Step III study, 217 patients had previously visited the center and participated in the Step I study.
Statistical Analysis
Descriptive statistics were used to summarize demographic information. Proportions of positive responses in the two groups (Steps I and III) were compared using the binomial test. In addition, analyses of variance or regression analyses were used to determine relationships between the sum of positive responses to the eight variables and demographic information such as education, type of work, and age. Significance levels less than .05 were declared statistically significant.
RESULTS
A total of 400 patients were able to participate in the Step I study. Patient characteristics of both Steps I and III are listed in Table 2. All of the physicians, irrespective of their specialty, had agreed to participate in Step I, Step II for implementation of the communication strategy, and Step III for a follow-up outcome study. They accepted to abide by the rules regarding communication skills, learned from attending the weekly seminars, reading the review materials provided, and attending the scientific meetings outside the institution.
The analysis of the data from Step I showed that the majority of patients were not satisfied with the overall communication process (348 [87%] of 400 patients; Table 3). The responses to the questions pertaining to doctor’s attitude towards clarification of issues, allowing sufficient time for the patient and families, use of ambiguous language, as well as providing a conducive atmosphere for the interview, revealed equally discouraging results (Table 3).
After the policy change was adopted by the institution, a total of 400 patients were entered onto the Step III study.
In Step III, there was a significant improvement in satisfaction in all eight questions (Table 3). Satisfaction with privacy revealed a dramatic improvement (70%, compared with 5% in Step I; Table 3). The main source of interruptions/disturbance during the interview process was found to be the telephone, other patients or relatives, and other hospital staff. This data and the observed reduction of the interruptions in Step III are listed in Table 4.
Improvements in the perception of communication in the Step III study were similar in patients who had previously visited the center and had participated in Step I (n = 183), compared with those who were new to the center (n = 217; Table 5).
Table 6 lists the difference in the mean sum of communication perception (sum of all questions answered “yes”) in Step I and Step III. Overall mean communication perception was better in Step III compared with Step I (P < .001). In subgroup analysis, satisfaction was significantly better for older patients and manual workers (Table 6).
DISCUSSION
In this study, we have found that a survey of the perception of the quality of communication following a communication strategy resulted in major improvements in patients’ perceptions of communication.
Our Step I findings were surprising because it was frequently perceived by our faculty and staff that most of our patients were either unable or unwilling to better understand their disease status, and that they were generally comfortable with a passive role in communication.
The results of Step I were very important to motivate our faculty, staff, and our hospital administration to establish the strategy to improve the situation. Our findings regarding communication are consistent with those previously published in the Developed world.9-16 However, the findings in our own patient population were important to make our target points for improvement more defined and to secure the personal commitment of each member of our faculty and administration.
The short and simple, “yes or no” format of this questionnaire resulted in excellent compliance with minimal coaching, as demonstrated by the universal compliance with all questions in both Step I and Step III. Future studies should attempt to develop more sophisticated tools capable of capturing the patients’ perceptions about the quality of communication and decision making in more depth.
Our faculty and administration were particularly concerned about the great level of discomfort expressed by patients regarding privacy. Although establishing independent examining rooms was impossible because of lack of budget, adding simple curtains with a “Do Not Disturb” sign and a rearrangement of the waiting area resulted in a shift in satisfaction with privacy from 5% to 70%. These findings suggest that contrary to previous assumptions patients in Developing countries also value privacy and that this can be achieved by very simple means. However, due to limited resources in Developing countries, apparently simple changes such as the rearrangement of clinic layout, avoidance of interruptions, or instituting appropriate time for communication can be complex or overwhelming. Therefore, a major concerted effort between clinicians and administrators is required for successful implementation of these changes.
The improvement in communication was perceived by new patients who had not visited the center before, as well as by patients who had experienced the previous communication process during Step I (Table 5). These findings suggest that the improvement was not perceived simply as a change from the previous level of care, but that this new strategy is likely to be perceived as satisfactory by all future patients. Long-term follow-up surveys are required to assess the stability of the changes in physician-communication behavior.
Our findings regarding better perception of communication among older patients and manual workers (Table 6), both before and after the communication strategy was implemented, probably reflect the lower expectations of overall care among these patients. If these findings are confirmed in other studies, centers with a higher proportion of older and blue collar workers will likely report higher overall satisfaction with communication, and this will need to be taken into consideration both in research and in the audit of clinical care.
The improvement in the specific communication technique, including checking what the patient knows, using clear language, and clearing of doubts at the end of the visit probably reflect successful participation by the faculty after education. Previous studies have documented similar results.17-23 Some intervention studies have not only demonstrated changes in physicians’ knowledge, attitudes, and beliefs but also demonstrated changes in practice patterns.23-27 Our findings and those of Sureshkumar and Rajagopal28 clearly show that patients in Developing countries have expectations regarding physician-patient communication, and our findings confirm that simple interventions can significantly improve the quality of this communication. Unfortunately, the research is limited, and therefore it is not possible to establish standards for quality of communication in different areas of the world. The development of assessment tools appropriate to the needs and education level of patients in the Developing world and the establishment of education programs in these regions is likely to have a major impact on the quality of communication and overall patient care in the Developing world.
We conclude that cancer patients in the Developing world have many unmet needs regarding communication. Simple changes in clinic layout and oncologist education can result in major improvement in the perception of communication.
Authors’ Disclosures of Potential Conflicts of Interest
The authors indicated no potential conflicts of interest.
Footnotes
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Supported in part by an International Union Against Cancer (UICC) International Cancer Technology Transfer Fellowship.
Authors’ disclosures of potential conflicts of interest are found at the end of this article.
- Received January 25, 2005.
- Accepted March 24, 2005.